Our mission is to use AI to make everyone a genius at their job.

Forethought is an AI company that creates order, removes redundant work, and provides efficiency for businesses everywhere. We’re changing the way these enterprises access, share, and leverage their knowledge.


Diversity Makes Us Better

Not only is Forethought committed to diversity, it's part of our strategy. We're proud to say that our staff comes from 15 different countries. It is our diverse backgrounds that gives us the insight and perspective we need to best serve our customers.

Our Executive Team

Meet the team that set the wheels in motion.

Deon Nicholas

Founder, CEO

University of Waterloo, B.S.

Deon is the Founder of Forethought. Previously, Deon built products and infrastructure at Facebook, Palantir, Dropbox, and Pure Storage. He has ML publications and infrastructure patents, was a World Finalist at the ACM International Collegiate Programming Contest, and was named to Forbes 30 under 30. Originally from Canada, Deon enjoys spending time with his wife and children, playing basketball, and reading as many books as he can get his hands on.

Sami Ghoche


Harvard University M.S., Harvard University B.S. summa cum laude

Sami leads engineering on Forethought’s world-class team, including machine learning research and engineering. Previously, Sami worked on the AI and ML team at LinkedIn improving the relevance of the newsfeed. He was named to Forbes 30 under 30. Sami is originally from Lebanon and is passionate about soccer.

Dan Watkins


Brigham Young University, B.S.

Dan manages go-to-market, talent, operations, and customer experience here at Forethought. Dan previously held positions including Sales Operations Director, Senior Director of Americas Software Sales, General Manager, Managing Director, and most recently as Global VP of Sales. Dan helped lead experience management giant, Qualtrics, from a basement to SAP’s $8B acquisition in 2019. Watkins advises start-ups throughout Silicon Valley and Silicon Slopes. Dan’s favorite roles include husband, father, leader, baseball coach, water recreation enthusiast, avid reader, and lifelong learner.


Abe Griffiths

Samy Hajal

Vladimir Lyubinets

Lewin Gan

Antoine Nasr

Jad Chamoun

Rose Wang

Gianina Skarlett

Sunna Mansaray

Jin Park

James McNab

Robert Ramer

Maxence Bouygues

Abel Gomez

Joel Malzone

Tara Boy

Gillian Chuck

Sam Nelson

Spencer Clayton

Amine Hambaba

Samuel Beck

Emma Reifenberger

Katie Whitcomb

Irene Shao

Stephen Garner

Roger McConkie Jr

Tanner Smith

Chris Li

Brendan Power

Lee Johnson

Yinan Ling

Ryan Hamilton

Kory Morrow

Graham Empey

Dana Bergman

Andrew Ho

Andres Baquero

Thomas VanLeeuwen

Laura Benson

Skyler Robertson

Dev Sharma

Jeremy Harms

Zia Syed

Madeline Wu

Hayden Adams

Nate Hymas

Michael Kroeplin

Sadie Young

Steven Jacobsen

Hy Chau

Yuxuan Ji

Kekoa Loo

Nate Dow

David Kleifgen


Mike Elliot

Zach Tosh

Lindsay Mullins

Erich Schultz

Chett Coombs

Anna Rofsky

Nick Carter

Elizabeth Dunn

Jude Khouja

Our Board & Advisors

A mission backed by well respected names in the industry.

Chris Manning

Jim Cyb

Vanessa Larco

Pete Sonsini

Manu Kumar

Come work with us

Help us build the future of customer support operations